We believe that expression shouldn't begin and end with the label on your back.

TRUEtees is exactly the type of

marketing company you need.

New thinking. New ways. 


TRUEtees is a premium quality clothier, designed for the true individual whose beliefs on expression don’t begin and end with the label on their back.

Founded in 2015 by Whitney Swanson, an experienced merchant and passionate music enthusiast and her husband Neil, a professional guitar player, the company was built to serve the community by engaging people with quality, fashion forward merchandise. 

TRUEtees wholesale is a full service marketing company working with the music industry and corporate entities, providing strategic branding opportunities through creative merchandise and design. We are able to handle design, sourcing and manufacturing, e-commerce set up, online order fulfillment, tour support and forecasting services for a range of products from tshirts, hats, accessories, to pretty much anything you can think of. 

We say work hard, play harder and make sure to always rock and roll.


What We Do


Taking cues from emerging trends we look to design artwork that will put your brand in the fashion forward category. The best way to communicate your brand message is to make promotional products that stand out in a crowd and become part of your customers every day use. Please see our online catalog for examples. 


We have a variety of sources we can search to find the perfect promotional product or apparel type.  We specialize in finding the high quality fit and fabrics people have come to expect in apparel. We also work with any other product category you can think of including pens, koozies, hats, stickers etc. 

E-Commerce Set Up

As a Shopify partner we are familiar with the platform that will allow you to increase sales by offering customers an online alternative. 

Online Order Fulfillment

Instead of wasting time packing up individual orders, let us do it for you. Save time you could be re-investing in your business. We will bill you monthly only for orders shipped.

Tour Support and Forecasting

With a history of retail buying services, we can watch your inventory levels and alert you when re-orders are needed. This saves time and money, which is especially important to touring bands who need to keep costs trimmed down.



Do You Do Anything Besides T-shirts?

Yes, we are a full service marketing company. We can design you any product category you can think of. 

How Much Does This Cost?

Product prices and services are custom and depend on a number of factors. Please call or email for quotes. Custom art is $75 per original design. Existing art that needs edits for printing purposes is $40 per design.

What Kind Of Art File Do You Need?

Art from outside artists must be sent in Illustrator or Photoshop files in print ready format with fonts turned into curves or lines to avoid art set up charges. Art sent in jpeg or other types of format will be subject to the $40 per design fee to convert.

What Are Your Minimums?

We have a 24-piece minimum for screen-printing or embroidery services. Other product categories have different minimums. Please inquire. 

What Is Your Turnaround Time?

 Our turnaround time is 5-7 business days after mockup is received and art is approved. Expedited printing services will be subject to a $75 rush fee.